In December 2014 EQT Mid Market announced the acquisition of Musti ja Mirri Group (MMG).

Musti ja Mirri Group is the leading pet specialty retailer in Nordic countries. MMG’s product assortment comprises a complete range of pet supplies and accessories related to the pets’ well-being as well as pet foods. The chain has 127 stores in Finland and Sweden. MMG generated turnover of EUR 81 million in the year to September 2014 with 500 employees.

EQT Mid Market’s strategy will be to accelerate the growth through continued expansion of the store network across the Nordics, significant investments in further developing Musti ja Mirri’s online and omni-channel platform and accelerated launch of adjacent pet related services.

Summa acted as EQT’s financial advisor in the transaction.